Berikut ini materi-materi perkuliahan Manajemen Pemasaran Edisi Philips Kotler.  Semoga bermanfaat…

  1. Marketing in the Twenty-First Century PP01
  2. Building Customer Satisfaction Through Quality, Service and Value PP02
  3. Winning Market: Market-Oriented Strategic Planning PP03
  4. Gathering Information and Measuring Market Demand PP04
  5. Scanning the Marketing Environment PP05
  6. Analyzing Consumer Markets and Buying Behavior PP06

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